For D2C brands & SaaS scale-ups

Attribution your CMO can defend, in weeks, not quarters.

Fixed-scope data engineering for D2C and SaaS scale-ups. We reconcile your Shopify, Klaviyo, Meta and Stripe data into a warehouse your team owns — in 3–4 weeks, not 4 months.

UK GDPR · ISO-aligned
Technologies we build on
AWS
Google Cloud
Azure
Snowflake
Databricks
dbt
Kafka
Airflow
Fivetran
Apache Spark
BigQuery
The old way

Months of discovery. Bloated proposals. £40k quotes for a warehouse your CMO needs in time for next quarter’s board.

The Neo Analytica way

Productized packages built from 50+ engagements. Scoped in days. Delivered in 3–4 weeks. Your team owns it after.

The status quo

What’s actually happening
at your Tuesday afternoon

01

The numbers never reconcile

Meta says one ROAS. GA4 says another. Shopify says something else. You can't defend any of them when the CMO asks why blended CAC went up 40%.

02

£40k, 4 months, no thanks

The last warehouse quote came back at £40k and four months. You don't have that time, and the budget isn't there for the wrong stack.

03

The analytics engineer you can’t hire

You couldn’t compete on salary. So you have a junior data analyst drowning in Sheets while your CMO waits on attribution numbers for the next board.

04

12 “sources of truth”

Mixpanel claims it. Amplitude claims it. Hightouch claims it. None of them reconcile to revenue. Customer LTV changes depending on who pulls the report.

Architecture

End-to-end data engineering

From raw sources to business intelligence — a unified, production-grade pipeline.

neo-analytica · platform.architecture
v2.4 · Production
StructuredPostgreSQL, MySQL, SQL Server
Semi-StructuredAPIs, JSON, XML, SaaS
StreamingKafka, Kinesis, Webhooks
CDC & Replication
Batch & Incremental
Real-Time Ingestion
Ingestion
BronzeRaw ingestion
SilverCleaned & validated
GoldBusiness-ready
dbt Models & SQL
Quality Tests
Version Controlled
Transformation
BI & AnalyticsPower BI, Looker, Metabase
Data ScienceML pipelines, notebooks
ApplicationsAPIs, reverse ETL, exports
Scheduled Refresh
Data Sharing
RBAC & Governance
Delivery
Productized engagements

Three productized engagements.
Pick your starting point.

Each one ships in weeks, fixed-price, owned by your team after handover. Each one can be extended into an optional managed service to keep it reconciled, monitored, and evolving.

Marketing Data

Marketing Data Foundations

3–4 weeks · Fixed scope

Unified Shopify, ad platforms, email and GA4 in your warehouse — with clean dbt models for blended CAC, LTV, contribution margin, and channel attribution.

  • Shopify, Meta, Google Ads, TikTok, Klaviyo & GA4 ingestion
  • Clean dbt models for blended CAC and LTV
  • Channel attribution that reconciles across sources
  • Contribution margin views by channel and product
Optional · After launch

Managed service to keep it reconciled, monitored, and evolving — from £3k/month.

Learn more
CDP Lite

Customer Data Platform Lite

4–5 weeks · Fixed scope

A unified customer profile across Shopify, Klaviyo, Meta and your CS tools — segmentation-ready, with reverse ETL back into your marketing stack.

  • Unified customer profile across Shopify, Klaviyo, Meta & CS tools
  • Identity resolution and segmentation-ready models
  • Reverse ETL to Klaviyo, Meta CAPI and ops tooling
  • Audience syncs your marketing team can self-serve
Optional · After launch

Managed service to keep it reconciled, monitored, and evolving — from £3k/month.

Learn more
Analytics

Analytics & Reporting Platform

3–4 weeks · Fixed scope

A productized BI layer with the dashboards a D2C founder actually uses — cohort retention, channel P&L, LTV curves, and inventory velocity.

  • Cohort retention dashboards
  • Channel P&L and contribution margin views
  • LTV curves by acquisition channel
  • Inventory velocity and stock-out forecasting
Optional · After launch

Managed service to keep it reconciled, monitored, and evolving — from £3k/month.

Learn more
Governance & compliance

Built to pass vendor reviews
and board scrutiny.

For D2C brands, that means customer data privacy that holds under ICO scrutiny. For SaaS, it means infrastructure that passes enterprise security reviews. Both mean: pipelines, warehouses, and access layers your team can defend.

UK GDPRDPA 2018ISO 27001-alignedSOC 2-readyICO-awareVendor-review ready
Primary authority

UK GDPR & the Data Protection Act 2018

Every Neo Analytica engagement is structured around the seven UK GDPR principles — lawfulness, fairness and transparency; purpose limitation; data minimisation; accuracy; storage limitation; integrity and confidentiality; and accountability. We don’t bolt compliance on at the end. We design for it.

Lawful basis & consent

Ingestion pipelines tag every personal data field with its lawful basis under UK GDPR Article 6 — so downstream use is auditable, not assumed.

Data minimisation by design

We scope collection to what the business actually needs. Fewer columns, shorter retention, clearer purpose — aligned with DPA 2018 principles.

Right-to-erasure ready

Warehouses and lakehouses are modelled so subject access and deletion requests resolve in hours, not sprints — with full audit trail.

UK data residency

Default to UK/EU regions for storage and compute. Cross-border flows are documented with SCCs, transfer risk assessments, and ICO guidance.

Additional standards we build against

ICO Accountability Framework

UK regulator guidance on governance, records of processing activities, and DPIAs — baked into how we document every pipeline we deliver.

ISO/IEC 27001

Information security management controls inform our access, logging, and key-management defaults — so your platform passes vendor security reviews without rework.

NIST Cybersecurity Framework

Identify → Protect → Detect → Respond → Recover. We map observability, alerting, and incident runbooks against NIST CSF functions.

OWASP Top 10 & ASVS

Application-layer threats don’t stop at the API. Our data APIs, reverse-ETL endpoints, and portal surfaces are built against OWASP standards.

Neo Analytica is a UK-registered data engineering consultancy. We are the data controller for this site and act as a data processor for client engagements under signed Data Processing Agreements. See how we applied this in our ETL modernisation case study, or read our Privacy Policy and Terms for the full legal basis.

How it works

From call to production
in four steps

01

Free Strategy Call

30-minute call to diagnose your challenges and recommend the right package.

02

Technical Scoping

We audit your stack and send a fixed-price proposal within 48 hours.

03

Build & Iterate

Weekly demos using proven templates. You see working results early.

04

Launch & Support

Full handover with docs, training, and 30 days of post-launch support.

Why we exist

Good data should be invisible. It should accelerate the business, not slow it down.

Founders should not be buried in data pipelines or attribution modelling. Their attention belongs on the work that moves the company forward — launching products, improving retention, and opening new markets.

Too often, though, the infrastructure underneath gets in the way. Time disappears into schema changes. Teams stall over tool decisions. Dashboards lose credibility. Spreadsheets become the fallback. CAC numbers change depending on who runs the report.

Jeff Bezos once asked whether a task “makes the beer taste better.” The idea is simple: if you run a brewery, your job is to make great beer. Everything else still matters, but it should be handled with enough precision that it never distracts from the core business.

That is the role we play. Attribution infrastructure does not retain customers. CAC models do not improve the product. But when they are built properly, they give founders the clarity to move faster, decide with confidence, and stay focused on what matters most.

Does this make the beer taste better?

Jeff Bezos
The question every business should ask before spending another engineering sprint on infrastructure that doesn’t directly serve its customers.

We built Neo Analytica on a single conviction: the best D2C brands and SaaS companies win because they focus on what they do brilliantly — not because they became expert data engineers along the way.

Fixed scope. Real handover. Your team owns the result. Because infrastructure you depend on shouldn’t depend on us.

Free resource

Stop guessing which data tools to choose.

Built from 200+ client audits — including D2C brands, SaaS scale-ups, and e-commerce operators — where we consistently find 35–60% of data infrastructure spend is wasted. Covers real cost benchmarks, fillable scoring matrices, and battle-tested stack patterns.

5Decision trees
23Tools evaluated
50+Engagements informed it

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Preview

Data Stack Decision Framework

What’s inside

  1. 01Why Your Data Stack Choice Matters More Than Ever
  2. 02Cloud Data Warehouses: Deep-Dive Comparison
  3. 03Real Cost Benchmarks: What Teams Actually Pay
  4. 04Warehouse Decision Matrix (Fillable)
  5. 05Data Orchestration: Beyond Airflow
  6. 06Orchestration Cost Analysis and Decision Matrix
  7. 07Transformation Layer: dbt and Beyond
  8. 08Transformation Cost Analysis and Decision Matrix
  9. 09Stack Architecture Patterns: 4 Proven Combinations
  10. 10The 5-Step Implementation Framework
  11. 11Cost Optimisation Checklist
  12. 12Next Steps and Free Stack Audit
FAQ

Common questions

Will my CMO actually trust the numbers?

That’s the whole point. We reconcile Shopify, Klaviyo, Meta, GA4, and Stripe into a single warehouse with one definition per metric — so blended CAC, ROAS, and LTV match across every dashboard. You walk into the next board meeting with one number you can defend, not three you have to choose between.

Do you work with D2C brands and SaaS scale-ups?

Yes — D2C and e-commerce scale-ups (£5M–£50M revenue) are our primary ICP, and B2B SaaS (Series A–B) is a close second. Our packages are designed around the Shopify + Klaviyo + Meta + Stripe stack, plus the Mixpanel/Amplitude reconciliation pain SaaS teams hit at Series A scale.

Can you reconcile Shopify, Klaviyo, Meta, and GA4?

Yes — it’s most of what we do. We build the modelling layer that makes blended CAC, channel ROAS, and customer LTV match across every reporting tool. Reverse ETL into Klaviyo, Meta CAPI, or your ops tooling included.

How do you handle Mixpanel / Amplitude vs Stripe reconciliation?

We model usage events alongside billing events in your warehouse, with shared customer/account dimensions — so product analytics and revenue tie out. Same approach for customer success: usage data joins to subscription state without manual exports.

Which cloud platforms?

AWS, GCP, and Azure. Templates are cloud-agnostic at the logic layer, optimised per platform. Default warehouse is BigQuery or Snowflake — we’ll recommend based on your data volume and cost profile.

What happens after the project?

30 days post-launch support, full documentation, and training. Your team owns the dbt models and pipelines outright — no vendor lock-in. Optional managed retainers available if you’d rather not run it in-house.

How is this different from a marketing agency or freelancer?

Agencies pretend to do data work; freelancers are a single point of failure. We use battle-tested templates from 50+ projects, ship in 3–4 weeks fixed-price, and your team owns every line of code afterwards.

What’s the investment range?

£8,000 to £30,000. Every penny scoped upfront — no surprises. Most D2C engagements land £8–25k; SaaS engagements typically £10–30k.

How do you handle UK GDPR and data protection?

Every engagement is built around the seven UK GDPR principles and the Data Protection Act 2018 — lawful basis tagging, data minimisation, right-to-erasure-ready models, UK/EU residency by default, and audit-ready documentation. We sign DPAs as standard and align our security baseline with ISO/IEC 27001, NIST CSF, and OWASP — so we pass enterprise vendor reviews without rework.

Ready when you are

Let’s see if we’re a fit.

A 30-minute conversation to understand your stack, your attribution gaps, and whether our approach makes sense. No pitch deck. No commitment.