A data engineering studio for D2C & SaaS

Attribution your CMO can defend, in weeks,
not quarters.

We build the data infrastructure scale-ups actually need — reconciled, productized, owned by your team.

Est. LondonUK GDPR · ISO-alignedFixed scope · Fixed price
— Tools we reconcile —
01 — Approach

Most data work fails the same way. We work the opposite way.

The old way

Six months of discovery. A bloated proposal. £40k quotes for a warehouse your CMO needs in time for next quarter's board.

The Neo Analytica way

Productized packages, scoped in days and delivered in three to four weeks. Fixed price. Your team owns it after.

02 — Work

Selected practices & packages.

Three productized engagements — each one fixed price, fixed scope, with real handover. Pick a starting point.

03 — Status quo

What's actually happening at your Tuesday afternoon.

04 — Process

From call to production, and beyond.

  1. i.

    A short call

    Thirty minutes. We diagnose the gaps in your current stack and tell you, honestly, whether we're the right shop.

  2. ii.

    Fixed-price scope

    We audit your stack and return a fixed-price proposal within 48 hours. No moving targets, no scope creep.

  3. iii.

    Build, in the open

    Weekly demos, working artifacts, your data — not slides. Most engagements ship working pipelines in week two.

  4. iv.

    Handover, kept

    Full documentation, runbooks, training, and thirty days of post-launch support. Your team owns it.

  5. v.

    Post support

    Optional managed retainer — monitoring, model evolution, and an SLA-backed line back to the team that built it.

05 — Story

Why we exist.

FROM THE FOUNDERNEO ANALYTICA · EST. LONDON
Good data should be invisible. It should accelerate the business — not slow it down. Founders belong on the work that moves the company forward; everything else should be handled with enough precision that it never distracts.
— Neo Analytica · Founder note
UK GDPRDPA 2018ISO 27001-alignedSOC 2-readyICO-awareVendor-review ready
06 — Reading

A field guide for choosing your data stack.

Real cost benchmarks, fillable scoring matrices, and battle-tested architecture patterns — distilled into a single field guide. Free.

5Decision trees
23Tools evaluated
4Stack patterns

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  1. 01Why your data stack choice matters more than ever
  2. 02Cloud data warehouses · deep-dive comparison
  3. 03Real cost benchmarks · what teams actually pay
  4. 04Warehouse decision matrix
  5. 05Data orchestration beyond Airflow
  6. 06Transformation layer · dbt and beyond
  7. 07Stack architecture patterns · four proven combinations
  8. 08The five-step implementation framework
  9. 09Cost optimisation checklist
  10. 10Next steps · and a free stack audit
07 — Questions

Common questions.

Will my CMO actually trust the numbers?

That’s the whole point. We reconcile Shopify, Klaviyo, Meta, GA4, and Stripe into a single warehouse with one definition per metric — so blended CAC, ROAS, and LTV match across every dashboard. You walk into the next board meeting with one number you can defend, not three you have to choose between.

Do you work with D2C brands and SaaS scale-ups?

Yes — D2C and e-commerce scale-ups (£5M–£50M revenue) are our primary ICP, and B2B SaaS (Series A–B) is a close second. Our packages are designed around the Shopify + Klaviyo + Meta + Stripe stack, plus the Mixpanel/Amplitude reconciliation pain SaaS teams hit at Series A scale.

Can you reconcile Shopify, Klaviyo, Meta, and GA4?

Yes — it’s most of what we do. We build the modelling layer that makes blended CAC, channel ROAS, and customer LTV match across every reporting tool. Reverse ETL into Klaviyo, Meta CAPI, or your ops tooling included.

How do you handle Mixpanel / Amplitude vs Stripe reconciliation?

We model usage events alongside billing events in your warehouse, with shared customer/account dimensions — so product analytics and revenue tie out. Same approach for customer success: usage data joins to subscription state without manual exports.

Which cloud platforms?

AWS, GCP, and Azure. Templates are cloud-agnostic at the logic layer, optimised per platform. Default warehouse is BigQuery or Snowflake — we’ll recommend based on your data volume and cost profile.

What happens after the project?

30 days post-launch support, full documentation, and training. Your team owns the dbt models and pipelines outright — no vendor lock-in. Optional managed retainers available if you’d rather not run it in-house.

How is this different from a marketing agency or freelancer?

Agencies pretend to do data work; freelancers are a single point of failure. We work from productized, battle-tested templates, ship in 3–4 weeks fixed-price, and your team owns every line of code afterwards.

What’s the investment range?

£8,000 to £30,000. Every penny scoped upfront — no surprises. Most D2C engagements land £8–25k; SaaS engagements typically £10–30k.

How do you handle UK GDPR and data protection?

Every engagement is built around the seven UK GDPR principles and the Data Protection Act 2018 — lawful basis tagging, data minimisation, right-to-erasure-ready models, UK/EU residency by default, and audit-ready documentation. We sign DPAs as standard and align our security baseline with ISO/IEC 27001, NIST CSF, and OWASP — so we pass enterprise vendor reviews without rework.

(08)— Get in touch

Let's see if we're a fit.